2020 - Betsson Withdraws from the UK

Vernons UK customerbase is mereged into Betssons only UK facing customer brand Rizk. Image credit Betsson Group Affiliates

In October, Betsson abandons the UK market for good, blaming the country’s uncertain and ever-changing regulatory framework for this exit. Eight of its UK-focused brands are dropped to free up resources, reduce efforts and cut costs. As part of its business strategy, remaining brands are consolidated into one – Rizk Casino Canada. However, all the unoperational brands are kept as intellectual property of the Betsson Group. At this point, Vernons is still fondly remembered as a trend setter in the world of betting, especially by the older generation. Although it failed to keep up with the technologically superior competitors, it still holds a special place in players’ hearts.