1989 - Ladbrokes Acquires Vernons

Ladbrokes betting shop on the high street in 1989. AOP

Gambling behemoth Ladbrokes purchases Vernons as part of its strategy to expand and diversify its business. However, it does not rebrand the company. Instead, Vernons is freed from its formal charge of the company but allowed to continue trading under its established and recognised name. This is considered a smart move to monetize the football pool’s glorious history and strong influence.