1910 - Tipping Becomes the Buzzword

With more and more newspapers jumping onto the bandwagon, football tipping competitions become all the rage. The Umpire, a provincial Sunday newspaper in England (later renamed as the Empire News) raises the top prize to £300 for six accurate predictions made in different football matches. All couponniers are encouraged to enter multiple coupons. The objective is to increase the sale of newspaper copies. The participation fee continues to be nil. Entries continue to be collected traditionally by post. Meanwhile, the business model starts evolving.