1998 - Vernons’ Doorstep Collection Service Ends

Tv Presenter Jenny Powell Launches Vernos National Lottery Football Game ‘easy Play’. AOP

In February, as the National Lottery continues to overshadow football pools, Vernons officially pulls the plug on its doorstep pools coupon collection service. Instead, it partners with the National Lottery itself to start a lucky dip-style lottery game called Easy Play during the 1998 – 1999 football season. This move eventually helps Vernons resume traditional business somewhat. However, it is soon hit by a sales slump after which, it closes the game as well. Easy Play lasts for only one season. Vernons would go back to resuming its old business next year.